Researching Competitors' Websites -
What to Look At
Researching competitors' websites can give you an edge when setting up similar sites or whether you are planning to take over the site in the near future. This guide takes you through some of the key things to look for when evaluating the merits and failures of other websites.
First, you need to find out who the key competitors are in your website niche. The simplest way to do this is to look at the search results for the niche's most important keywords in Google. This will give you a good indication of where to begin researching competitors' websites.
However this is not enough as we also need to analyze which sites are generating the most traffic in your particular niche. This can be done using a variety of tools such as SEO Elite, which allows you to type in your keyword or words and find the authority sites in the niche. Also you should look in the Yahoo directory which also lists the authority sites in all website niches.
Once you have finished researching the competitor's websites you need to look at the places where these websites are listed. This will give you a good indication of where you would also need to be listed and you need to determine the feasibility of becoming listed at each of these key directories and identify key places where these sites are not listed, but you can be.
Finally it's time to begin an in-depth look at the actual content of these websites. First look at the stylistic features of the website and try to identify what characteristics of the format are appealing to the incoming traffic. Again identify weaknesses in these sites and work out how you would implement your site to match and beat these features.
Next look at the range of products and services the website offers – or the targeted advertising they employ. Does your website plan fill any gaps the competitors are missing or does it offer better value than the current competition. This research should quickly determine the feasibility of your website.
Also, look at the ways they link in with other media, such as Facebook and Twitter or blog sites like Squidoo and try and establish what their marketing and traffic generation strategies are. This information is key to making your own website perform better than your competitors' websites so pay close attention to it.
With these steps taken you can begin constructing or reconstructing your site to maximize your efficiency against the competition.